CMO Axis listed among top global Sales and Marketing Outsourcing (SMO) vendors by Datamonitor’s ‘Black Book of Outsourcing’
***Only Indian company to be listed among leading global SMO providers like Acquirent, Cydcor, The Neilsen Company, Harte-Hanks and Marketstar
Chennai, India. July 26, 2011: CMO Axis, the first Marketing Process Outsourcing company (MPO) has been ranked among the top global Sales and Marketing Outsourcing providers in 2010 by Datamonitor’s ‘Black Book of Outsourcing’ in their recent research publication titled “2010 Leading Providers of Outsourced Sales and Marketing Services”
CMO Axis founded in Chennai, India by former Wipro head of marketing communications Vinod Harith and former MeritTrac head of marketing Pramod Harith is the only Indian integrated SMO service provider listed in this global report that features other top SMO service providers like 3FORWARD, ACQUIRENT, CALLBOX, CYDCOR, ECLERX, GENPACT, MARKETSTAR, MARKETSOURCE and HARTE-HANKS and enablers like GOOGLE, HEWLETT-PACKARD, IBM and XEROX.
This report signifies the growing preference of global organizations to outsource their sales and marketing functions and the potential for SMO services to become a mainstream outsourced function in the lines of other functions like F&A and legal. The report tracks recent global trends in SMO outsourcing including the emergence of integrated marketing service providers like CMO Axis and the evolving sales outsourcing model among others. More details of this report can be obtained here or from the Black Book/ Datamonitor’s site at http://www.research-store.com/blackbookofoutsourcing/Product/2010_leading_providers_of_outsourced_sales_and_marketing_services?productid=SO00003-011
About the Black Book of Outsourcing: Now owned by the Datamonitor Group, The Black Book of Outsourcing is the leading independent benchmark for customer satisfaction with outsourcing. The 2010 Black Book of Outsourcing survey is specifically designed to capture customer satisfaction ratings from users of outsourced services across the globe.
Findings from the annual survey are presented in reports that investigate outsourcing markets by industry, geography and service domain. In addition to rankings of how individual vendors perform, reports typically contain analysis of the customer experience, market trends and advice on how to realise desired outcomes.
About CMO Axis: The first Marketing Process Outsourcing (MPO) Company, CMO Axis specializes in sales and marketing outsourcing, Go-to-Market and Advisory.
Founded in April 2008, CMO Axis’ vision is to replicate what FAO did to the F&A function of an organization to the marketing function. CMO Axis is doing this by componentizing all key marketing functions and sub-functions and delivering business outcomes through an integration of people, process and technology. The services extend from managing specific functions or processes for large marketing organizations to running the complete marketing function for SMBs.
CMO Axis currently has operations in Chennai, Bangalore, Mumbai and Delhi with a team of over 90 people.