Senior Manager - Digital Marketing - Bangalore

Designation: Senior Manager - Digital Marketing

Location: Bangalore

Senior Digital Marketing Manager responsible for driving digital initiatives across all industry verticals and service lines. The successful candidate should be creative and passionate about digital community engagement with various stakeholders. He/She should have a strong experience in digital marketing with a focus on content marketing approach and an understanding of related online disciplines including SEO, SEM, social media and analytics.

Responsibilities:

  • Devising strategies to drive online traffic to the company website.
  • Tracking conversion rates and making improvements to the website.
  • Developing and managing digital marketing campaigns
  • Utilizing a range of techniques including paid search, SEO(onsite and offsite optimization) and PPC.
  • Devising the social media strategy for the company.
  • Managing online brand and product campaigns to raise brand awareness.
  • Managing regular updation of the company website.
  • Improving the usability, design, content and conversion of the company website
  • Responsibility for planning and budgetary control of all digital marketing
  • Evaluating customer research, market conditions and competitor data.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.
  • Managing email marketing campaigns. Creation of lists, execution of campaigns and creation of reports.

Qualifications:

  • Minimum 4 years of experience in digital marketing, ideally in IT companies
  • Proven experience with current and emerging web-based marketing and communication techniques such as social media, blogging, podcasting, etc. A creative and strategic thinker with excellent skills in planning, project management and communications Hands-on experience on Content Management systems like Drupal, Wordpress, Joomla etc. Experience in technologies like HTML, Javascript, CSS, Responsive CSS for mobile development Experience in website content testing. Good knowledge about A/B testing and multivariate experiments in Google Website Optimizer Knowledge of Google Adwords, Ad Planner, Website Optimizer, Google webmaster tool Should be well versed with web analytic tools like Google Analytics, Site Catalyst etc

Personal Qualities:

  • Dedicated, results-oriented and a team player
  • Excellent coordination and interpersonal communication skill

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