Alternate sales channel management, community building for white goods company

Proposition:

Management of alternate sales channels for the company’s white-goods product lines


Who we are engaged with:

Business Head


Business case:

This company, a new white goods brand from a leading business house wanted us to handle alternate sales channels for them. CMO Axis is helping them with building and promoting an e-commerce portal, building a community of home sales agents for direct selling and building a customer community for referrals,, up-sell, etc.


Deliverables:
  • Setting up and promoting e-commerce portal.
  • Setting up online community of home sales agents, training and equipping them to sell.
  • Setting up a dealer community to train and engage with dealers and regular trade channels.
  • Building an online community for customers/ prospects to network, get buying advise, user tips, referral rewards, merchandise store, etc.

Case Studies