Alternative channel creation for leading education services company

Proposition:

Creating a nationwide franchisee network


Who we are engaged with:

Head of sales and marketing


Business case:

The client was looking to build a nationwide network of franchisees who could invest in opening retail education centers across India. They needed a partner with an understanding of sales and marketing processes to be able to identify and pre-qualify potential partners and get them to apply for the position after which the partner team takes over.


Deliverables:
  • Identifying segments who could be potential partners (HNIs, existing franchisees, investors, mid-sized independent businessmen, etc).
  • Database building.
  • Email , sms and telecalling outreach to potential partners.
  • Qualifying potential partners and moving them to fill up the franchisee application form.
  • Included managing a response desk for incoming calls/ email and chat queries from customer’s website.

Case Studies