C-level customer advocacy program for India’s top 3 IT services company

Proposition:

Reaching out to and engaging with 100+ named C-level prospects in North America using blogs, social networks and online communities.


Who we are engaged with:

CMO office, India


Business case:

The client was looking to build a sharply targeted outreach program to identify and engage with these key prospects using new media tools.


Deliverables:
  • Creating and maintaining blogs.
  • Identifying prospects on social networks and online communities.
  • Inviting them to client’s communities, events and blogs.
  • Contributing to third party/ industry blogs and communities.

Case Studies