C-level customer advocacy program for India’s top 3 IT services company


Reaching out to and engaging with 100+ named C-level prospects in North America using blogs, social networks and online communities.

Who we are engaged with:

CMO office, India

Business case:

The client was looking to build a sharply targeted outreach program to identify and engage with these key prospects using new media tools.

  • Creating and maintaining blogs.
  • Identifying prospects on social networks and online communities.
  • Inviting them to client’s communities, events and blogs.
  • Contributing to third party/ industry blogs and communities.

Case Studies