Outsourced campaign and demand generation desk
Who we are engaged with:
Global head of sales
The client was looking to run targeted campaigns every quarter to specific industry segment s in an effort to get qualified leads. They needed a single point of contact who can manage the entire campaign and demand generation process.
- Identifying segments to run campaigns every quarter.
- Identifying services/ solutions to take to market.
- Collateral building (website, case studies, EDMs, PPTs etc).
- Database building.
- Email and telecalling outreach.
- PPC ads and other online community interventions to target audience.
- Setting up meetings for the sales team (target of 10% of qualified long list).