Campaign management and demand generation for leading IT infrastructure company

Proposition:

Outsourced campaign and demand generation desk


Who we are engaged with:

Global head of sales


Business case:

The client was looking to run targeted campaigns every quarter to specific industry segment s in an effort to get qualified leads. They needed a single point of contact who can manage the entire campaign and demand generation process.


Deliverables:
  • Identifying segments to run campaigns every quarter.
  • Identifying services/ solutions to take to market.
  • Collateral building (website, case studies, EDMs, PPTs etc).
  • Database building.
  • Email and telecalling outreach.
  • PPC ads and other online community interventions to target audience.
  • Setting up meetings for the sales team (target of 10% of qualified long list).

Case Studies