The company wanted to run a CSR program focused on sustainability and wanted us to create and run a program targeted at students in schools and colleges across India
Who we are engaged with:
Head of corporate brand and CSR
The client was looking for a partner who could conceptualize, execute and deliver the numbers required for the program to be successful.
- CMO Axis ran the program from concept to execution, touching 10,000 schools and colleges across India, reaching out to the principals and deans and getting them to nominate teams from their institution.
- CMO Axis then worked with these teams to convert their ideas to structured papers as was required by the client by providing a help desk and a mentor support program in association with the client.
- CMO Axis got close to 2500 nominations and 1800 white paper submissions for the program last year.