Demand generation for leading hospitality company

Proposition:

Outsourced demand generation desk


Who we are engaged with:

Sales head


Business case:

The client, a leading player in timeshare vacation ownership, wanted a partner who could run a strong demand generation program targeted at getting qualified leads through ground promotions, telecalling and email led activities.


Deliverables:
  • A dedicated demand generation desk with strong campaign management capabilities.
  • A mix of online/ offline and telecalling initiatives.
  • Database acquisition, qualification , warming the customer and channeling leads to company’s field sales team.
  • Circles managed by CMO Axis are among the top 3 circles in terms of performance nationwide.

Case Studies