Go to market for leading eye care brand

Proposition:

To generate alternative revenue stream for leading Chennai based eye care brand by managing their corporate and institutional sales in Chennai region


Who we are engaged with:

COO


Business case:

The client did not have a dedicated institutional sales team and with the growing business requirements, needed a strong team that could reach out to corporates and run interventions that will drive walk-ins to their centers.


Deliverables:
  • Identifying Corporates, Institutions, PSUs and Manufacturing units in Chennai either mandated by law to run regular eye camps or having high probability of eye problems, like IT companies.
  • Map the decision makers like HR Head / Facility Head/ Admin Head and Principal.
  • Create communication and collateral articulating the client's value proposition. Educate and engage the TG with our offerings.
  • Run a awareness to conversion program using mix of EDMs, tele calling and field sales.
  • Camp Co ordination Team (CCT) to take over & ensure pre and post coordination with signed companies and recently, selling the packages on the activity day.

Outcomes:
  • Period of Engagement: Jan 2012 to till date.
  • No. of companies reached: 941.
  • Camps conducted: 99 (including HCL, Infosys, Ambattur Clothing, etc).
  • Touch Points created: 18500.

Case Studies