India go to market for global e-commerce platform provider

Proposition:

To generate revenues for leading global e-commerce platform provider from Indian retailers


Who we are engaged with:

India CEO


Business case:

The client set up their India operations in 2013 and decided that they will run a lean operations team and outsource their sales, marketing and customer support to CMO Axis.


Deliverables:
  • Identifying retailers and small businesses with a need to set up an e-commerce platform.
  • Map the decision makers like CEO/ Marketing and Sales Head/ owner etc.
  • Create communication and collateral articulating the client's value proposition. Educate and engage the TG with our offerings.
  • Run a awareness to conversion program using mix of EDMs, tele calling and field sales.
  • Customer support to help them set up their e-stores, promote the same and also offer any third party support like web or design services using the CMO Axis shared services team or the client's vendor ecosystem.

Outcomes:
  • Period of Engagement: April 2013 onwards.
  • No. of companies reached every month : over 4000.
  • Signups : Average of 400+ signups a month.

Case Studies