Outsourced CMO office – Engineering Configuration service of $50 Mn IT Company

Proposition:

Outsourced CMO office for an SBU of the company


Who we are engaged with:

SVP and business head


Business case:

The client is launching a new engineering configuration service that helps heads of engineering cut lead times for product design and helps sales teams decrease reliance on engineering teams in the sales cycle.


Deliverables:
  • Competitive landscaping and positioning strategy for this product.
  • Website and all sales and marketing collateral creation.
  • Creation of demos, sales training material, etc.
  • Customer segment identification and outreach.
  • Influencer outreach.
  • Partner marketing programs with Solidworks, Autodesk, etc.

Case Studies