Outsourced CMO office – Risk management product of $120 Mn IT Company

Proposition:

Outsourced CMO office for an SBU of the company


Who we are engaged with:

Global head of sales


Business case:

The client is launching a new risk management product for the global market that competes with Oracle’s Crystal Ball and @Risk. They wanted marketing help to create and execute a go-to-market strategy for this product.


Deliverables:
  • Competitive landscaping and positioning strategy for this product.
  • Packaging, website and all sales and marketing collateral creation.
  • Creation of demos, sales training material, etc.
  • Channel partners identification and signup.
  • Innovative channels like direct sales tie-up with CNBC.
  • Customer segment identification and outreach .
  • Influencer outreach (media, influencers, CPA associations, etc).
  • Flexible engagement model with part compensation tied to product revenues and performance.

Case Studies