Management of the company’s three ‘critical care’ product lines
Who we are engaged with:
This company, a leader in Pharma launched a critical care product range. They realized that their existing team of medical reps may not be best suited to sell this high-end product. CMO Axis is handling the complete GTM including identifying TG, staffing ‘nutritional advisors’ and managing end sales for these products.
- Research of landscape, TG identification, messaging.
- Fixing sales targets in line with business plans.
- Staffing and running a team that will sell this in key markets (initially NCR).
- Setting up specialty distribution channels (exclusively for hospitals).
- Providing all back-end collateral and sales aids for this team.
- Grew the market from almost zero revenues and a significant negative image with trade channels to annualized revenue of 2Cr in 1 year.
- Expanded from NCR to Punjab and UP markets.