As traditional advertising loses ground to social, interactive and evolving new media, marketers are increasingly turning to content marketing - to tell compelling brand stories, create engaging experiences, drive meaningful conversations with customers and prospects, and build loyalty. Recent reports show that, in an effort to stand out, more than 75% of marketers are looking to produce more content than ever before. But producing more content is not necessarily the answer to generating better ROI on your content marketing.
As consumer tastes and behaviors evolve in a continually shifting digital world, content marketing success will hinge upon your ability to cater to changing consumer preferences. With consumers’ dwindling attention spans and growing multi-channel presence, it is critical to produce easily digestible content that can be conveniently consumed by your prospects - whenever and wherever they may be looking for information. It is also equally important to keep your ear to the ground and drive an analytics-led approach to content creation, dissemination and assessment.
At CMO Axis, we help brands create the most engaging and impactful content experiences on the web by taking a 360 degree approach to content marketing. Our formula for content marketing success is simple yet highly effective:
It is important not only to match your marketing content with your customers’ buying journey and lifecycle but also to disseminate the content on channels that your prospects frequent.
We work closely with you to map your content needs and develop high impact content assets across your customers’ lifecycle, geared to the channels they inhabit:
Get in touch with us today and get your first project done for just $50 per page (up to 5 pages)