Founded in 2008, CMO Axis is a global pioneer in Sales and Marketing Process Outsourcing with a vision to deliver transformational business and operational advantages to global organizations and marketing teams through a combination of strategic advisory, shared services delivery and business-results focused outsourcing.
Our ‘buzz to business-sense’ approach to sales and marketing outsourcing helps our clients accelerate time-to-market, leverage on-demand strategic and operational marketing bandwidth, reduce marketing costs or make them more predictable and variable..
Our suite of outsourcing services are designed to meet the fast changing needs of new-age businesses and range from one-off marketing projects to end-to-end management of sales and marketing programs. Our services also include provisioning of outsourced business solutions like go-to-market for new products and services, new markets entry and management of new or existing business and revenue channels.
CMO Axis is ranked among the global top 10 Sales and Marketing Outsourcing (SMO) providers by the Datamonitor’s Black Book of Outsourcing, is a Nasscom Emerge 50 company, a TiE startup of the year, an India SME 100 company and one of the best startups to work for in the Silicon India best companies to work for rankings.
What's an MPO
An MPO or a 'marketing process outsourcing' company is the next frontier in marketing outsourcing. A generation ahead of traditional agencies that deliver task based services, an MPO delivers outcome based services by breaking up a marketing function into defined processes that can be delivered in a consistent, scalable and business aligned manner. An MPO brings together best in class people, processes, industry best practices and domain knowledge of the marketing function to deliver first time right, thereby reducing time to market and improving marketing RoI.
As the global pioneer of MPO, CMO Axis has a vision to deliver to marketing what FAO did to the finance and accounting function; creating a structured outsourcing platform to fundamentally change the way the function is managed.
Our Brand Identity
The CMO Axis 'continuum' is a refreshing representation of our ethos - to constantly push the limits, and continuously innovate.
Six years after pioneering the MPO space, CMO Axis continues to be fresh, relevant and unique in the marketplace. We have changed a few things about ourselves - our market outlook is now global and our services more digitally integrated, technology supported and ROI driven. The underlying values of delivering marketing excellence and business alignment remain intact.
The CMO Axis continuum is a dynamic blend of 4 colors - Red, Blue, Yellow and Green. They stand for the coming together of people, processes, ideas and business results.
YELLOW stands for inspired, happy people and creativity
BLUE stands for stability, trusted relationships and process excellence
RED stands for energy, action orientation and business alignment
GREEN stands for freshness, growth and innovation
Values And Mission
|Freedom to think and act independently.|
|A process driven work environment.|
|Pioneering an entrepreneurial and innovative culture.|
|An open and self-starting workplace.|
|Shared ownership to succeed - client acquisition, delivery excellence and profitability is everybody's responsibility.|
|Demonstrating business alligned functional expertise in all we do.|
Our mission is born out of our quest to answer the following:
|Why can’t marketing be run as a process?|
|How can businesses optimize marketing cost?|
|Can marketing become the next big outsourced function?|
|Can we become the partner of choice for global businesses to scalably outsource marketing processes and functions?|
|Can we create disruption in an agency and freelancer dominated marketplace?|
News & Events
CMO Axis wins the 'Excellence and Leadership in Outsourcing Award’at the Asia BPO Summit 2015 Read more >>
CMO Axis among 50 Best Companies to work for - 2014 Read more >>
New rules of marketing a business - The Business Line - 10 September 2012. Read more >>
Outsourcing marketing is not an option - ManagementNext - June 2012. Read more >>
Young player develops with a new approach - The National. CMO Axis is one of the new kids on the block in the Indian outsourcing landscape... Read more >>
Vinod Harith, Founder & Director of CMO AXiS has been featured on Rediff.com in a story by Shoba on CMO Axis / Marketing Outsourcing and Offshoring Read more >>
TiE Chennai picks CMO AXiS as 2011 Start-up of the Year at TiECON Read more >>
CMO Axis listed among top global SMO vendors by Datamonitor's 'Black Book of Outsourcing' Read more >>
CMO Axis is a NASSCOM Emerge 50 company Read more >>
New age outsourcing - CMO Axis featured in The Economic Times, 19 Oct 2009 Read more >>
CMO Axis is a finalist in the Economic Times ‘Power of Ideas 2009’ View
Vinod Harith, Founder - CMO Axis speaks at the Startup Entrepreneurship Summit, Kolkata on 25th April 2009 “Recession is a smart time for marketing”– Vinod Harith featured in BusinessGyan, February 2009 issue Read more >>
CMO Axis featured on BusinessWeek - The Latest BPO Read more >>
Outsourcing Marketing May Prove Smart for Small Cos - Economic TimesRead more >>
CMO Axis helps Summit HR outsource their CMO office
CMO Axis bags BOI-India SME100 Award Read more >>
Marketing a Dream - Eve's Times - July 2012. Read more >>
MPOs Enter NCR Market - CMO Axis featured in Financial Times - Times of India -24 May 2012. Read more >>
MPO is here to stay - CMO Axis featured in Times of India. Read more >>
CMO Axis Features in a story on Marketing Outsourcing by Hindustan Times. Read more >>
Marketing outsourcing trend story in Businessline today. Read more >>
"Coverage Report,startup city, Mumbai" into SiliconIndia Startup City 2011, Mumbai. Read more >>
CMO Axis featured in Times of India 'S-Files'. Read more >>
CMO Axis in Management Next Read more >>
Vinod Harith, Founder, CMO Axis speaks at the NEN session on "Entrepreneurial branding" at Loyola college on the 28th of Aug '09
CMO Axis - Nasscom go-to-marketing workshops at New Delhi, Pune, Bangalore and Hyderabad. View presentation>>
Is it time to outsource marketing? - ManagementNext Read more >>
CMO Axis featured on CNN.com - Start me up: Setting up business in India Read more >>
CMO Axis announces specialized marketing solutions for HR
Learn more about our unique engagement models:
- Outsourced CMO office
- Onsite and Offshore Staffing
- Dedicated ODCs
DIGITAL MARKETING is term targeted for interactive marketing of products and services using digital technologies to reach targeted consumers. The key objective is to promote brands through various digital marketing techniques.Read more >>