An inspiring article on the Indian All Women Ice Hockey team drives home the point of how useful and effective crowdsourcing can be. The team trained and successfully participated in the IIHF Challenge Cup of Asia 2016 against all odds, because of a successful crowdfunding campaign.
From spawning innovative ideas to enabling crowd-powered startups, crowdsourcing has been a popular concept for over a decade, unleashing creativity in unexpected ways - across industries and functions. It’s a cost-effective way to get interested parties as well as your customer base to co-create ideas, products and services that have a better shot at success.
This week, we look at how crowdsourcing can boost your marketing efforts. Who knows? Your next major marketing idea may just come from one of your customers!