Images, infographics, memes, presentations and videos are becoming powerful tools in the hands of marketers looking to communicate more easily and effectively with their audiences. Research shows that including colored visuals increase people's eagerness to read a piece of content by 80% and content accompanied by relevant images increases views by 94%.
Reflecting this trend over the past year, major social networks such as Facebook and Twitter have made changes to accommodate more visual content on their platforms. Snapchat, Instagram and Pinterest are trending in large part due to their visual content.
This week, we take a look at why visual content matters. An artistic eye and a creative mind is all it takes to create stunning visual content that delights and engages your readers. So let’s get cranking, shall we?
@CMO: It’s hard to imagine a marketing campaign these days without visual content, and for good reason. 90% of the information sent to our brains is visual. Visual content can be further enhanced with the use of the right emotions to trigger visceral reactions in consumers. Check out this article to understand why you should start loving visual content, if you aren’t already.
@CMO: Words aren’t really needed anymore - at least, not all the time. Stunning, evocative visuals can express everything and enhance the power of retention and recall among readers. Visual content is also easily shareable. It’s perfect for today’s social media obsessed consumers with short attention spans. Here are eleven examples of businesses that have nailed visual content marketing.
@CMO: The world of marketing is eagerly deploying visual content. But of all the visual content tools and techniques, infographics are downright everybody’s favorite. They are searched for 800% more today than in 2012. Check out how regular infographics are giving way to interactive and animated versions, and see how you can harness these evolving trends to stay ahead of the curve.
@CMO: With everybody contributing content feverishly, there is a vast amount of information out there for consumers to sort through. It takes a good visual to refocus the attention of the reader back on what’s important to your business. Here are 10 different types of visual content that you can leverage, based on the objective you are trying to achieve.
@CMO: Some brands have had long-standing rivalry and ad wars that are easier to follow on social media. As loyal customers cheer for their favorite brand, it is important to note that customers are closely observing and scoring how your brand stacks up against the competition. Here are some key takeaways from case studies of well-known brands that have gone after their competitors.
Send your thoughts and feedback to firstname.lastname@example.org and help us make ‘Mind Over Marketing’ more relevant to your needs. If you would you like a friend or colleague to receive this newsletter, email us at email@example.com