82% of companies believe that there is a strong connection between creativity and business success. Nuff said. Nike’s Just Do It, Volskwagen’s Think Small, California Milk Processor Board’s Got Milk?, or Dove’s Real Beauty – what makes these campaigns so memorable and their impact so long lasting? These brands dared to think differently and did not shy away from using a gutsy approach.
Today, good marketing is a mix of equal parts data science and creativity. A fast-changing environment with new trends, technology and channels has led to a new requirement - using data to creatively launch successful campaigns. Learning to blend artistry with machine delivered data is the essence of marketing in the digital age.
This week, we look at why you should care about creativity as much as you do about data, to keep your marketing on a trail blazing path.