The holiday season can be as stressful for marketers as it is for consumers. As the biggest shopping season of the year, it provides ample opportunity to connect with customers on an emotional level, building loyalty over the long-term while driving immediate sales.
At a global level, there has been a steady standardization of festive seasons. For instance, Black Friday that has historically been an US tradition took UK by storm a couple of years ago. Also, it seems like every year, the holiday season starts a little earlier. These trends carry great import for businesses. Marketers across the globe need to develop and deploy holiday campaigns in time to cash in on customer sentiment, and take advantage of ad opportunities across the web and social media.
This week’s newsletter is dedicated to help you make the most of the holiday season - a make-or-break time in terms of revenue for many companies. Why wait until December? Now is the right time to get your campaigns up and running.