Process Desks

Our process desks come with a deep understanding of your business and marketing needs and are designed to provide strong operations support, SLAs and governance so that your business objectives are met. Our process desks are a huge improvement to the way you traditionally outsource to agencies on a project / task based delivery model, bringing to the table significant value addition in the form of research on benchmarks, best practices and industry and marketing domain knowledge.

We currently run content, design, PPT, digital and marketing operations process desks on onsite dedicated and offsite shared service models for 5 of India’s top 25 enterprises.

Our process desks include:

  • Content
  • Graphic design
  • RFX/ PPT support
  • Web and portal development services - Drupal & Wordpress
  • Online and mobile marketing
  • Social media marketing services
  • SEO, SEM, Digital marketing
  • B2B & B2C Market research
  • Lead generation services
  • Database marketing
  • CRM management
  • Customer support
  • Resourcing and staffing for specific processes
  • Search Engine Optimization

Go-To-Market

Our go-to-market services help companies with the marketing and sales wind power to launch new products or services and expand their business to new markets and customer segments. Our services cover strategy through execution, helping you cut time to market and optimize internal hiring costs.

Full lifecycle services include:

  • Market research
  • GTM strategy
  • Operations planning
  • Database acquisition
  • Email and SMS marketing
  • Online, Adwords and PPC advertising
  • LinkedIn and social management
  • Events and conferences support
  • Telemarketing
  • Field sales
  • CRM
  • Customer support

Outsourced CMO Office

Emerging businesses and independent business units of larger enterprises often find themselves in a hire or outsource quandary. With limited bandwidth, the business leaders often lack the time or energy to neither manage an in-house marketing team nor a fleet of agencies. Our ‘Outsourced CMO office’ suite helps them with a total outsourcing solution that covers strategy, planning, operations and measurement, giving them a virtual CMO office less the hassle and the cost.

What you get:

  • Marketing strategy
  • Marketing planning
  • Operations planning and execution
  • Shared delivery engine covering all marketing functions
  • Strong SLAs, process and governance support
  • Measurement of marketing impact/ RoI

Marketing Globalization

Global marketing leaders have the challenge of keeping their marketing costs low and distributed across regions. They also need to ensure that the cost of operations is optimized so that more marketing dollars are available for marketing programs. They also need strong processes, governance, metrics and reporting to manage their diverse internal stakeholders and stay on top of their budgets and cost heads.

CMO Axis delivers services specially designed for global CMOs that encompass:

  • Marketing outsourcing advisory and cost optimization
  • Process support for internal stakeholder management and agencies’ utilization and SLA management
  • Round the clock marketing teams
  • Offshore dedicated and flexible marketing process desks
  • Marketing automation support