The client was looking to standardize all collateral using a central team that would ensure adherence to content and design standards and ensure timely delivery to internal customers' requirement.
flagProduct management and delivery for one of the India’s top media houses
This project involves new titles identification, content creation, multimedia design and delivering the finished title for onward replication and retail distribution. This activity was done using in-house product managers and used to take the company 6 weeks to deliver one title. CMO Axis now delivers 4 titles a month for them, giving them a significant competitive advantage and speed to market.
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Campaign management and demand generation for leading IT infrastructure company
The client was looking to run targeted campaigns every quarter to specific industry segments in an effort to get qualified leads. They needed a single point of contact who can manage the entire campaign and demand generation process.
flagDemand generation for leading hospitality company
The client, a leading player in timeshare vacation ownership, wanted a partner who could run a strong demand generation program targeted at getting qualified leads through ground promotions, telecalling and email-led activities.
flagAlternative channel creation for leading education services company
The client was looking to build a nationwide network of franchisees who could invest in opening retail education centers across India. They needed a partner with an understanding of sales and marketing processes to be able to identify and pre-qualify potential partners and get them to apply for the position after which the partner team takes over.
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LinkedIn management, customer & prospect engagement and lead generation for emerging analytics company
The client, an emerging player in the analytics space was looking to engage with customers, prospects and influencers on Social media and use this as a lead generation channel.
flagContent and design desk for top global networking company/India’s Top-10 IT company
The client was looking for a back-office service desk where global sales and delivery teams can get time-critical design and content work done in a templatized and cost efficient manner.