A digital marketing strategy is an important part of the overall marketing strategy of a business. This is true whether or not a company is doing business online. It is also true for a small, medium or large size company but especially true for a small company. Small business marketing for a local company can include many offline local advertising methods but needs to include a healthy portion of digital marketing strategies to be successful and maximize sales in today's economy.
Let’s admit it: it’s all about numbers really. Everyone from top-line C-level executives to the very bottom of the organizational pyramid (and those in between too) is constantly battling with numbers, be it business profits, sales figures, or as is the catchword these days – marketing metrics. For several years, conscientious marketers have been diligently measuring the value of their marketing efforts, be it conventional on-ground approaches or the more advanced and digitized web of online marketing.read more