As a first step towards marketing automation adoption, it is important to understand which features in a marketing automation platform are important to your business. Is it multi-channel marketing, lead management and scoring, content marketing and management, social media management or analytics capabilities? Once you have answered this question, it becomes easier to pick the platform that best fits your needs. Check out this detailed review of some of the marketing platforms available for small and medium businesses.
So you’ve got a great looking website with killer content that puts you right on top of Google and Alexa. But from the myriad visitors who’ve given your website a thumbs-up, how many have actually passed through your sales funnel as potential leads?read more