Metrics In Marketing: Let Analytics Do The Talking

Let’s admit it: it’s all about numbers really. Everyone from top-line C-level executives to the very bottom of the organizational pyramid (and those in between too) is constantly battling with numbers, be it business profits, sales figures, or as is the catchword these days – marketing metrics. For several years, conscientious marketers have been diligently measuring the value of their marketing efforts, be it conventional on-ground approaches or the more advanced and digitized web of online marketing.
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