How can you make sure you get the most out of paid advertising?

Ranking well on search engine results pages is crucial for your online visibility score and ultimately for your ROI. To rank high in search engines, test out and combine organic and paid traffic for optimal results. Whether you hire an agency or do it in-house, your search engine marketing strategies require a serious, continuous commitment, so they reflect your business goals. Here are a few pointers to get the most out of paid advertising.

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