The Rise of Mobile Video Advertising: Trends and Best Practices

The use of video as a marketing tool has surged from 61 percent in 2016 to a staggering 91 percent in 2024.

As we plan for 2024, it's clear that marketers are adopting online video, making it a standard rather than a trend. This includes identifying new campaigns, setting marketing goals, and defining channels to focus on.

Video marketing is gaining momentum as a key strategy for businesses to capture and retain audience attention. As consumer behavior evolves, marketers must adapt their strategies to meet the demand for engaging content.

So, let have a look at some of the video marketing strategies that are going to gain momentum in 2024:

Achieve more with AI tools and tricks

Statista predicts video marketing will cost $92.253 billion in 2024, with video content accounting for 82% of internet traffic. AI will continue to be a significant trend in video marketing, as it will boost productivity and help video teams do more with less. AI video creation is already yielding positive results in this trend.

Less videos in SERP results

Google's recent announcement to decrease video thumbnails on the SERP has led to fewer videos appearing, prompting marketers to adjust their content strategies. The main content will rank higher, so it's crucial to feature the main videos correctly. This trend suggests focusing on central content rather than peripheral video content.

Embed videos in newsletter and email creative

Embedding videos in newsletters and email creatives holds significant importance in modern digital communication strategies. It helps to convey complex messages, captures audience attention, and humanizes brands. It boosts open rates, click-through rates, and overall engagement. In today's digital landscape, videos are a powerful way to stand out and leave a lasting impression.

Short-form video is here to stay

Short-form video is a crucial aspect of modern digital communication, capturing attention quickly, catering to shrinking attention spans, and delivering concise yet impactful information, making it a useful tool in today's fast-paced world.

Long-form video content

Long-form video content is essential for in-depth storytelling, engagement, and audience connection. It allows creators to explore complex ideas, convey detailed information, and evoke emotional responses. It fosters higher viewer engagement and retention, builds brand credibility, and showcases expertise.

User generated content is important

UGC, or User Generated Content, is a valuable tool for brands to connect with their audience, nurturing trust and insights into consumer behavior. It provides social proof, influences purchasing decisions, and humanizes marketing efforts, driving engagement, brand awareness, and sales.

Using Augmented Reality (AR) and Virtual Reality (VR)

Incorporating AR and VR technologies into video marketing initiatives provides users with immersive encounters, enabling them to engage with products or delve into virtual landscapes.

Customization and interaction is the key

In today's consumer landscape, personalized experiences are a standard expectation, and this applies equally to video marketing. Interactive videos, such as shoppable videos, reviews, and choose-your-own-adventure narratives, elevate user engagement and tailor the experience to individual preferences. By integrating features like clickable hotspots, quizzes, and polls, marketers can actively engage viewers in the storytelling process, thereby enriching brand interaction.

Live video for gaining traction

Live videos offer direct interaction with viewers, enhancing engagement and building relationships. They have higher organic reach and engagement rates due to platforms prioritizing live broadcasts. They can be repurposed for other content formats, extending their lifespan.

Conclusion

Video marketing has revolutionized digital marketing, providing brands with unprecedented opportunities to connect with their audience. As technology evolves, marketers must stay agile to stay ahead of trends and implement best practices.

CMO Axis leverages latest video marketing trends to stay ahead of the competition in the fast-paced digital world of today. We help clients engage with their audiences and establish stronger relationships by embracing cutting-edge video methods.