In 2008, we pioneered the functional outsourcing of marketing globally with the first MPO or Marketing Process Outsourcing company. 10 years on, we have delivered over 1.1 Million hours of Marketing Operations to over 500+ name brand clients globally. With digital disruption and business models moving to on-demand, the role of the CMO is more closely aligned with business goals than ever. It is therefore time to reimagine marketing, again.

CMOs are slowly but surely changing the way they do things. Primary among this is where they are investing their time, attention and budgets. In the past couple of years, CMOs have been moving more marketing dollars towards customer-facing and revenue-aligned initiatives as opposed to nurturing large teams and managing complex in-house operations, making marketing teams more strategically focused, nimble and accountable.

'Getting things done' is where marketers spend most of their 'strategic' time. Our Marcom operations support delivers a strong operations engine across content, design and digital marketing that is backed by best-of-breed processes, measurable SLAs and governance. Running an independent process desk allows us to deliver value addition in the form of benchmarks, best practices and industry + marketing domain knowledge apart from continuous improvements through reusable templates, tools and tech. Choose from dedicated-, shared-, or subscription-based engagement models.

Let's face it. The dominant problem CMOs face in operationalizing Martech is the lack of technology know-how (and tech teams don't have the marketing know-how) as well as the absence of underlying processes to optimally use the technology and derive RoI from it. CMO Axis helps CMOs and CIOs in efficiently operationalizing Martech by combining domain and tool/platform know-how. Our process expertise helps us improve workflows, analytics, governance and drive marketing RoI across campaigns, leads management/nurturing, web and social. Our solutions are platform-agnostic and covers industry grade platforms like Marketo, Hubspot, Adobe, Salesforce, etc., as well as innovative new-age tools like Paperflite, Leadsquared, Zoho, Cadence and the like.

Leads Axis is a plug-and-play solution from CMO Axis that helps organizations put in place and run a successful lead generation and nurturing program that delivers predictability, quality and cost flexibility into your prospect funnel. Leads Axis combines targeted customer profiling, smart wish-list building, online prospect mapping & nurturing with effective tele-calling to deliver qualified, validated and engaged leads.

Marketing operations is not exactly what every smart marketer loves to do, but is a reality they often reconcile to. Resource Axis is a nifty solution from CMO Axis that helps markters staff and run operations teams by providing just the right skilled right attitude people for repetitive and non-value adding tasks. This helps in reducing costs minimizing attrition and ensuring predictability and business continuity of marketing operations. Resources Axis provides scalable bandwidth to meet short-term or long-term-business objectives.