As the holiday season winds down, it’s time to focus on the New Year and what it might bring. But before we do that, here’s a quick recap of 2016. Digital marketing was the highlight of the year. In fact, digital has become so intrinsic to the marketing function that it cannot be considered a separate stream anymore. 2016 also saw the rise in wearable technology and augmented reality. Automation gained further ground and personalization became every marketer’s mantra.
In 2017, we believe that it will take a lot more work and planning to stand out in the clutter, as the content marketing landscape gets more challenging. Visual content including videos will gain further traction as users love watching visuals and search engines get better at analyzing images. Content will become hyper personalized and niche to cater more effectively to smaller audiences and deepen engagement. Most importantly, content marketing in 2017 and beyond will be all about results. You will need to track and measure your initiatives to ensure that all your hard work is paying off in the form of more engagement, traffic, shares, and conversions.
In this issue, we have put together some major marketing trends that you can expect to see in 2017 - across digital, online and content marketing. Check them out to see if your marketing plans are aligned with the forecasted trends.
We are pumped for a great year of marketing ahead and hope you are too. From everyone here at CMO Axis, we wish you and your entire team a Very Happy 2017 and great success in the New Year!
SEO optimization is no longer about stuffing keywords for a higher page ranking. As SEO practices continue to evolve, successful SEO requires sharp focus on a slew of important aspects such as internal linking, use of visuals, faster page load times, and superior navigation. Here are some useful tactics for SEO success in 2017.
Marketers must plan for the year ahead with a finger on the pulse of the market and an eye on the trends that are disrupting the marketing world. From virtual reality to mobile driven marketing, here are 17 marketing trends to watch out for in 2017.
The number of users who rely on content to make their purchasing decisions is only expected to grow in the coming years. Branded content plays a crucial role in drawing the attention of prospects and helping them choose your brand over others. See which content marketing trends can help you get the most bang for your buck in 2017.
As long as mobile technology continues to advance, marketers will continue to grapple with getting their digital strategy right. The biggest risk lies in not being able to keep pace with the evolving changes due to lack of requisite knowledge and skill sets. Check out the five digital marketing trends that are a precursor of many more to come in 2017 and beyond.
The growing number of devices and marketing channels means only one thing. You will need to constantly scan the marketing landscape to understand where your customers are and stay abreast of the latest trends. The focus next year will be everything channel related – from tracking cross channel audience data to measuring cross channel brand engagement. Here are six trends to help you stay current with best practices and technologies in an evolving landscape.
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