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#DigitalTool    #MarketingApps   

#SocialMediaTools    #MobileMarketing   #ContentMarketing
Dear Marketer,

Let’s face it. The days of ‘if you build it, they will come’ are over. To get the exposure and results that matter in today’s digital world, you must constantly monitor, measure and analyze your marketing campaigns, and course correct as needed.

Take the case of the ever-expanding options in social media platforms. They present an unprecedented opportunity for you to connect with your customers and boost brand fidelity. But the challenge is - not only must you manage multiple social media accounts but also create content, listen to social chatter, and track and analyze metrics to figure out what’s working and what’s not. And social media is just one aspect of digital marketing. You also have to think about optimizing SEO, content, email marketing, mobile marketing – the list is endless.

Therein lies the case for marketing tools. They can help you enhance your marketing performance and take it to the next level. In this issue, we take a look at some marketing tools that can help you up your marketing game in 2017.

Here’s to your success!

#DigitalTool: SEO is an all-out war with every organization trying to outmaneuver its competition for the top spot in search rankings. What’s the secret sauce for success?
There is no one magical way to get your website to the top. You will need a balanced and comprehensive SEO strategy supported by different tools, especially if you are looking for a high organic search ranking. Take a look at the various tools tested and ranked by PC Magazine to help you cover all your SEO bases.
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#MarketingApps: Looking to boost your marketing team’s productivity this year? Help is here.
If you are burdened with increasing responsibilities and are having a tough time keeping things straight, technology is here to help. Check out how these ten apps can help you and your marketing team get more done in the new year.
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#SocialMediaTools: With new social media tools emerging every other day, how do you know which ones are worth investing in? Check out this list.
The marketing technology space is continuously evolving and churning out products that are designed to help marketers manage their brand presence on social media. With a plethora of tools available, here is a comprehensive list of the top 20 marketing tools for 2017 along with instructions on how to use them.
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#MobileMarketing: With mobile shopping on the uptick, tools that can help you boost mobile traffic are integral to your marketing tool kit.
2017 is expected to see an increase in mobile shopping, making it a must-include trend in your marketing plan for the year. From personalization to in-app marketing, these tools help you maximize your mobile traffic.
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#ContentMarketing: If you are a B2B company, you spend about 55% of your marketing budget on content creation and production. But, do you have the right tools to check if you are getting your money’s worth?
Content marketing continues to rule the roost in 2017. Businesses are increasingly investing in integrated content creation and distribution – outside of basic content related to ‘our products and services’. How can you and your team boost your content marketing productivity this year?
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