What do dominant brands such as Coca-Cola, Nike, McDonald’s, and Dominoes have in common? A great marketing strategy, no doubt. By adapting their strategies to reflect local cultures and languages, these companies have successfully created a strong market presence across the globe.
Marketing strategies in the digital age can never be static; rather they must be deliberate responses to the rapidly changing environment that businesses operate in. And if that means redefining your marketing strategy on a weekly basis in light of changing demographics and customer behavior - then so be it. Agility and fluidity are quintessential to successfully deploying new marketing strategies while remaining true to your overarching brand message.
As you roll up your sleeves to formulate your marketing strategy for 2017, we’ve put together some articles on what it takes to create successful marketing strategies in a fast changing world.