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#SocialMedia    #StorySelling   

#VirtualReality    #BrandStorytelling   #VideoStorytelling
Dear Marketer,

Successful businesses across industries like Microsoft, United Airlines and Under Armor have a Chief Storyteller on their payroll. If ‘Chief Storyteller’ sounds like a buzzword to you, we assure you, it’s not.

Stories are in our DNA - everyone loves a good story, children and adults alike. Irrespective of our background and culture, stories have the power to transport us forwards or backwards in time, sparking emotions as we connect with the plot or its characters.

This age old form of communication is assuming greater importance for businesses in the digital age. With the advent of the social-mobile revolution, the ability to create and publish content is not limited to an elite few with access to deep pockets. Anyone can do it – quite literally. But here’s the catch. Online audiences are picky and suffer from attention deficit. They screen content and tune in only to messages they care about. This means brands must turn into master storytellers to catch and sustain customer attention.

As more companies resort to storytelling to inform and win their audiences over, this week, we offer some insights into how you can use this medium to promote your brand.

#SocialMedia: Use the art of storytelling to captivate your target audience and advocate your brand on social media.
Leveraging social media is about getting the word out there, but more importantly, it’s about deepening customer engagement and promoting brand awareness. One way to achieve this is to narrate your brand story in a way that connects with your customers. Here are 9 storytelling tools that can make your job easier.
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#StorySelling: Boost conversion rates by marrying storytelling with content - a la Food52.
‘Storyselling’ is about uniting storytelling with content to create superior customer engagement and experience. Companies that have adopted storyselling are, in fact, reporting higher revenues. Here are a few tips to help you get storyselling right.
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#VirtualReality: With an expected 50 million Virtual Reality devices in circulation by 2020, marketers now have another great storytelling medium.
Virtual Reality (VR) is one of the most followed trends in marketing, with marketers trying to figure out how to use this technology to achieve their brand objectives. The rise in sales of VR devices over this past holiday season presents the perfect opportunity for marketers to drive more compelling and engaging brand stories by leveraging VR.
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#BrandStorytelling: An unlikely source of inspiration for brand storytelling? A technology company that churns out signature stories about its brand.
Authenticity and passion lie at the heart of good story telling. Before you launch into a narrative, you must also understand your audiences well in order to deliver messages that resonate with them. An unlikely source of inspiration for great brand storytelling is GE - a science and technology company. How about borrowing a page or two from this company’s playbook?
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#VideoStorytelling: With 64% viewers more likely to buy a product after watching a video, there is little doubt that it is a top choice for brand storytelling.
With the increasing number of channels that allow real-time streaming like Snapchat, Facebook and Instagram, video storytelling is pegged to grow exponentially. Videos are able to better capture the attention of today’s distracted consumers, more than written content, and leave lasting impressions. This means higher conversions and sales for your brand. Find out how your business can leverage video for brand storytelling.
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