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#ContentMarketing: Being unprepared to fight the fake news phenomenon can hurt your content marketing ROI. |
Building and maintaining trust has always been the focus of every business. While the current epidemic of fake news portends doom and gloom, brands that see it as an opportunity to protect themselves will come out as winners. If you take precautions and use tools and processes wisely to reassure your readers of your brand’s credibility, there is little for you to worry about.
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