As cliché as it may sound, Old is Gold. Despite the plethora of marketing buzzwords and tactics doing the rounds today, the fundamental marketing processes such as strategy, targeting, positioning and messaging still remain the same. But the reality is whenever a marketing trend is hailed as being highly effective; there is enormous pressure on marketers to adopt it – regardless of whether it is a good fit for their brand or not.
While it is important to keep up with the changes in the industry, it is crucial to not to lose sight of what has been working for eons and abandon it for the newest marketing buzzword, tool or channel. Instead, marketers must keep their focus on the customer and what works for the brand.
This week, we look at tried and tested marketing rules that continue to hold true even amidst today’s digital disruption and are critical for marketing success.
@CMO: Optimizing your site for search is an endless task with new tips and tricks being released each year. Sorting through the growing list and identifying the ones that work best for your business can be tedious. What's important is not to lose sight of the essential aspects of SEO in the quest to keep up with the latest. Here’s a look at some of the SEO basics you need to nail - before attempting more complex strategies.
@CMO: Changing times call for newer principles but the debate continues if the fundamental tenets of classical marketing theory – the 4Ps of marketing - still apply. While opinions are divided, there is danger in both - completely overlooking the 4Ps or strictly abiding by them alone. Find out how you can adapt the 4Ps to the win the current environment.
@CMO: The digital age has changed how brand messages are distributed and shared to attract and influence potential buyers. Despite the technological changes, it is still effective to use tried and tested techniques of capturing customer stories and outcomes to feed your new world content strategy.
@CMO: Tracking, analyzing and consuming marketing metrics is not just for a select few in the organization. At least the basic set of metrics need to be consumed by a broader audience within an organization for driving marketing effectiveness. Here’s a primer on the essential marketing metrics to help you decide which metrics to measure.
@CMO: The digital world offers numerous promises to drive growth, no doubt. But decades old marketing concepts are still key to businesses staying successful. Stay within the realm of these three fundamental marketing principles to make sound decisions.
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