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#Emotionanalytics: Emotion analytics can help you tailor your brand messages for greater impact |
Yes, you read that right. There is such a thing as emotion analytics! It measures visceral reactions of customers when they are exposed to your brand messages. With emotions driving 90% of our purchasing decisions, emotion analytics helps analyze emotional responses and convert the data into actionable metrics. Find out how you can use technology to gauge customer reactions to your brand and harness it to make positive changes.
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#Superbowlad: Decide for yourself if Hyundai’s emotion filled Super Bowl ad was a worthy campaign or not |
Marketing is not just about promoting a brand or selling a product or service. It’s also about showcasing brand values and cementing the relationship with the customer, using simple altruistic philosophies that guide the brand. See how Hyundai pulled off a difficult marketing maneuver to capture the emotions of its customers, and in turn, appeal to the emotions of millions of viewers watching the commercial.
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