With the increasing adoption of smartphones, there’s been resurgence in podcasts as a quick and easy way of absorbing information on the go. A staggering 21,117,000 hours of podcast audio is played in the US alone, every day! The power of the podcast lies in wrapping quality audio content in a manner that is unobtrusive, yet capable of promoting your brand. Some big brands such as GE, not only use podcast advertising but have also launched their own lengthier podcast segments to build strong audiences.
This American Life’s ‘Serial’ - podcasts about investigative journalism - caught fire in 2014. Serial was sponsored by Audible.com, a seller of audio books for various devices. Along with the popularity of Serial, Audible brand’s popularity grew as well. A high percentage of Serial listeners, out of curiosity or keen interest, looked up Audible.com.
This week, see how you can harness the stunning power of speech by using podcasts to improve your company’s brand image, awareness and sales.