CMO Axis

#SocialMediaTrends #SocialMediaFuture

#InfluencerMarketing #SocialMediaLessons #SocialMarketing

Dear Marketer,

While the importance of social media marketing cannot be overstated, the recent US presidential election highlights just how persuasive the platform can be in swaying public opinion. It’s a lesson that reiterates the power of social media and how marketers cannot afford to undermine its clout.

The outcome of the election has everybody in the country as well as the international community wondering how they missed the writing on the wall. And literally, it was the writing on the Facebook wall and other social media sites that president-elect Trump harnessed so well to ride to the top. This has huge implications for marketers. Because, when it comes to how a brand is perceived, social media can pack much more of a punch than we give it credit for.

And so, for this week’s edition, we decided to look at some upcoming trends in social media for 2017 and tips on bolstering social marketing. We are sure you do not want to be sidelined by your competitors’ social marketing skills.

Cheers!

#SocialMediaTrends: Social media’s massive staying power is due to its ability to evolve with emerging technologies. See what it has in store for you in 2017.

Social media marketing is gathering more power by the day. With the popularity of social media on a continuous uptick, marketers need to stay focused on the evolving trends. Here are seven trends that are expected to impact social media in 2017. Needless to say, these trends should be factored into your marketing strategy.

#SocialMediaFuture: The collective power of customers on social networks presents enormous opportunities for deeper engagement.

Changing social media dynamics necessitate constant monitoring and understanding of consumer behavior and preferences. Once a social network gathers a set of loyal users, they tend to stay on. This provides infinite opportunities for you to engage and influence them. Understand which of the social media platforms can help you effectively promote your brand.

#InfluencerMarketing: Digital influencer marketing is catching on but it requires a principled approach to be successful

No doubt social media plays an important role in influencer marketing but the journey to getting it right is strewn with lessons. A poor digital influencer marketing experience for one business need not necessarily mean the same for you as well. It just means that you must course correct.

#SocialMediaLessons: The 2016 US presidential election is a great example of how to manage your online social presence.

@CMO: There are some key take-aways from the 2016 presidential race that redefine social media etiquette on the best way to promote your brand. Right from acting quickly to selecting the right social channel to monitoring fake news about your brand – everything is important and nothing is to be taken lightly. Here’s what you should do to safeguard and promote your social online presence.

#SocialMarketing: Explore the five Cs of effective social media influencer marketing.

It’s time to replace the 4 Ps (price, product, promotion and placement) with something more relevant to the social era we live in. We operate in a super-connected world and customers are more empowered than ever before. It takes a different marketing strategy to win over today’s tough consumers. Here are 5 Cs to make your marketing and social selling more relevant and less invasive.

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