While the importance of social media marketing cannot be overstated, the recent US presidential election highlights just how persuasive the platform can be in swaying public opinion. It’s a lesson that reiterates the power of social media and how marketers cannot afford to undermine its clout.
The outcome of the election has everybody in the country as well as the international community wondering how they missed the writing on the wall. And literally, it was the writing on the Facebook wall and other social media sites that president-elect Trump harnessed so well to ride to the top. This has huge implications for marketers. Because, when it comes to how a brand is perceived, social media can pack much more of a punch than we give it credit for.
And so, for this week’s edition, we decided to look at some upcoming trends in social media for 2017 and tips on bolstering social marketing. We are sure you do not want to be sidelined by your competitors’ social marketing skills.