Dear Marketer,
In recent months, no event has generated as much interest around the world as the 2016 US presidential election. With less than four weeks to the D-Day, political discourses and water cooler conversations alike are revolving around how the outcome of the US election will impact not only the US but also other global economies.
The democratic and republican nominees have adopted their own signature strategy in marketing themselves. Clinton’s campaign has done a spectacular job of using e-mail communication to engage with prospective voters - making them feel privileged to receive an e-mail from the campaign office - with content that matters to them. Her digital campaign is simple yet effective, with messages transitioning smoothly from one issue to the next. Trump’s e-mail campaigns, on the other hand, use a canned approach - sending similar content to all. But, Trump is all about using social media effectively. He has 12 million followers, approximately three million more than his opponent. He also has 33,500 tweets to his credit, as opposed to Clinton’s 9,000, including the infamous 3 a.m. tweet about Alicia Machado, a former Miss Universe!
As the race draws to a finish, the yearlong canvassing by both candidates is strewn with stellar marketing examples. This week’s issue carries useful insights drawn from the US presidential election on how to run successful marketing campaigns. Check them out.
|
