flag Outsourced CMO office – Risk management product of $120 Mn IT Company
The client is launching a new risk management product for the global market that competes with Oracle’s Crystal Ball and @Risk. They wanted marketing help to create and execute a go-to-market strategy for this product.
flagCSR desk for top global diversified company
The client was looking for a partner who could conceptualize, execute and deliver the numbers required for the program to be successful.
flag Alternate sales channel management, community building for white goods company
This company, a new white goods brand from a leading business house wanted us to handle alternate sales channels for them. CMO Axis is helping them with building and promoting an e-commerce portal, building a community of home sales agents for direct selling and building a customer community for referrals, up-sell, etc.
flagAwards management program for one of the Top-3 IT services companies in India
This project involves management of the company’s annual innovation awards program that involves identification and selection of top innovations both within the company and outside the company (globally).
flagOnline marketing desk for Top-3 IT company
The CMO team’s online marketing team was focused on the corporate brand and did not have the bandwidth to run online marketing for independent business units. They also did not want the independent units to run unmonitored online programs. CMO Axis proposed to set up a dedicated online marketing desk that will cater to the specific needs of the business units as an extension of the central online marketing team, ensuring consistency of process.
flag C-level customer advocacy program for India’s top-3 IT services company
The client was looking to build a sharply targeted outreach program to identify and engage with these key prospects using new media tools.
flag Content desk for Top-3 IT company
The CMO team’s content marketing team needed help in connecting with various business units and a team that could deliver various forms of business content ranging from PPTs to case studies, white papers, blogs, e-books and the like. Scope included planning content calendar, talking to the business leads and capturing the brief, writing, reviewing content for global language standards and also helping maximize visibility for the content.