The client is launching a new risk management product for the global market that competes with Oracle’s Crystal Ball and @Risk. They wanted marketing help to create and execute a go-to-market strategy for this product.
This company, a new white goods brand from a leading business house wanted us to handle alternate sales channels for them. CMO Axis is helping them with building and promoting an e-commerce portal, building a community of home sales agents for direct selling and building a customer community for referrals, up-sell, etc.
This project involves management of the company’s annual innovation awards program that involves identification and selection of top innovations both within the company and outside the company (globally).
The CMO team’s online marketing team was focused on the corporate brand and did not have the bandwidth to run online marketing for independent business units. They also did not want the independent units to run unmonitored online programs. CMO Axis proposed to set up a dedicated online marketing desk that will cater to the specific needs of the business units as an extension of the central online marketing team, ensuring consistency of process.
The CMO team’s content marketing team needed help in connecting with various business units and a team that could deliver various forms of business content ranging from PPTs to case studies, white papers, blogs, e-books and the like. Scope included planning content calendar, talking to the business leads and capturing the brief, writing, reviewing content for global language standards and also helping maximize visibility for the content.
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