The client was predominantly delivering staffing solutions and had made strategic acquisitions in the space of infrastructure management and EAI. They wanted marketing help to reposition their company and create a go-to-market plan that will help them engage better with existing customers and also acquire new clients.
The client set up their India operations in 2013 and decided that they will run a lean operations team and outsource their sales, marketing and customer support to CMO Axis
This company, a leader in Pharma launched a critical care product range. They realized that their existing team of medical reps may not be best suited to sell this high-end product. CMO Axis is handling the complete GTM including identifying TG, staffing ‘nutritional advisors’ and managing end sales for these products.
The client is launching a new engineering configuration service that helps heads of engineering cut lead times for product design and helps sales teams decrease reliance on engineering teams in the sales cycle.
The client did not have a sales support function and with the growing business requirements, needed a strong sales support desk that could work on researching key accounts and supporting the sales team with content that would help them make a more qualified pitch to prospects.
Forex is a relatively new concept in India and online trading with a global player is virtually non-existent. The challenge involved creating awareness about forex, building credibility for the company, engaging customers, account management and realizing stretch targets. The whole process need to be accomplished through telesales lead approach.
The client did not have a dedicated institutional sales team and with the growing business requirements, needed a strong team that could reach out to corporates and run interventions that will drive walk-ins to their centers.
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