Proposition:

Setting up and running a content desk that helps various business units create various content properties

Who we are engaged with:

CMO team

Business case:

The CMO team’s content marketing team needed help in connecting with various business units and a team that could deliver various forms of business content ranging from PPTs to case studies, white papers, blogs, e-books and the like. Scope included planning content calendar, talking to the business leads and capturing the brief, writing, reviewing content for global language standards and also helping maximize visibility for the content.

Deliverables:

• Creating content calendar
• Developing the process and content writing
• Content reviews, benchmarking and repurposing of content
• Strategy and support to promote the content developed