Proposition:

Outsourced demand generation desk

Who we are engaged with:

Sales head

Business case:

The client, a leading player in timeshare vacation ownership, wanted a partner who could run a strong demand generation program targeted at getting qualified leads through ground promotions, telecalling and email led activities.

Deliverables:

• A dedicated demand generation desk with strong campaign management capabilities.
• A mix of online/ offline and telecalling initiatives.
• Database acquisition, qualification , warming the customer and channeling leads to company’s field sales team.
• Circles managed by CMO Axis are among the top 3 circles in terms of performance nationwide.