Management of the company’s Multimedia CD-ROM product line targeted at education and training for young managers that is retailed across India
Business head, India
This project involves new titles identification, content creation, multimedia design and delivering the finished title for onward replication and retail distribution. This activity was done using in-house product managers and used to take the company 6 weeks to deliver one title. CMO Axis now delivers 4 titles a month for them, giving them a significant competitive advantage and speed to market.
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