Proposition:

Management of the company’s three ‘critical care’ product lines

Who we are engaged with:

CEO

Business case:

This company, a leader in Pharma launched a critical care product range. They realized that their existing team of medical reps may not be best suited to sell this high-end product. CMO Axis is handling the complete GTM including identifying TG, staffing ‘nutritional advisors’ and managing end sales for these products.

Deliverables:

• Research of landscape, TG identification, messaging.
• Fixing sales targets in line with business plans.
• Staffing and running a team that will sell this in key markets (initially NCR).
• Setting up specialty distribution channels (exclusively for hospitals).
• Providing all back-end collateral and sales aids for this team.

Outcomes:

• Grew the market from almost zero revenues and a significant negative image with trade channels to annualized revenue of 2Cr in 1 year.
• Expanded from NCR to Punjab and UP markets.