The B2B content marketing conundrum: Scaling content for maximum impact
B2B content is the fuel that powers brand awareness and builds trust in your organization. And it’s more important today than ever before as it holds great potential to generate high ROI.
Want to increase conversion rate? Tweak your content strategy!
A recent report from the Content Marketing Institute revealed that 64% of successful B2B marketers use a well-structured content strategy as their primary marketing strategy
Are You Investing Enough in Your Social Media?
The events of 2020 have brought to light how critical social media is for a company's success. With much of the world in lockdown, businesses increasingly turned to social media to retain and nurture their relationships with customers
Data-driven creativity – what it means for marketers and how to ace it
Modern day marketing is fixated on data. Numbers drive the messaging strategy, content, timing, distribution, and all else. So much so that marketers globally are now discussing a ‘creative deficit’.
Are you ignoring the middle of the marketing funnel?
Most marketers are trained to work the top of the funnel (ToFu) which involves attracting and generating prospective leads through ‘awareness’. But when it comes to the middle of the funnel (MoFu) that is the ‘consideration’ phase for prospects and the bottom of the funnel (BoFu) or the ‘purchase/conversion’ phase, most marketers fall short.
Upping your E-A-T to optimize your SEO strategy
According to HubSpot, 61% of marketers believe in improving SEO and growing their organic presence for boosting inbound marketing efforts. However, with more than 3.5 billion searches performed on Google per day, ensuring high ranking every time is a challenge.
Don’t ‘Catch’ Your Customers. ‘Coach’ Them Instead.
Content marketing has come a long way from when it was a novel concept for most, nearly a decade ago. Cut to today and you see B2C and B2B marketers fully embracing the power of content. But that’s not the only thing that’s changed in the past decade.