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May 2024

The Rise of Mobile Video Advertising: Trends and Best Practices

As we plan for 2024, it's clear that marketers are adopting online video, making it a standard rather than a trend. This includes identifying new campaigns, setting marketing goals, and defining channels to focus on.

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April 2024

Understanding and Implementing Account-Based Marketing (ABM) for Lead Generation

Have you ever wondered how effective it’d be if you could initiate the sales process right away by contacting your ideal, highest-value accounts directly?

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April 2024

Mastering Lead Generation: Embracing Strategies for Success

Lead generation is crucial for businesses for sustained growth and profitability. It helps expand client bases, increase sales, and build long-term relationships. Effective strategies, such as digital marketing, networking, and referral programs.

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March 2024

Elevate Your Analytics Game: Tips and Best Practices with Google Analytics 4

Google declared in October 2021 that it would be switching from Google Analytics Universal to the enhanced Google Analytics 4. This implies that for digital marketers, there will be a need to adapt how data is gathered and analyzed.

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March 2024

Unleashing the Power: Advanced Features and Customization in GA4

Google has discontinued Universal Analytics, and Google Analytics 4 (GA4) is now the default platform. Google Analytics 4 is a completely different platform, with a high learning curve and new tracking and reporting methods.

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March 2024

Optimizing Insights: Unravelling Google Analytics 4 Reports

Google Analytics reports can be used to monitor traffic, investigate data, and understand user activity, with five primary reports available on the lefthand size of the screen. Let’s delve deeper and discuss more about reports in Google Analytics 4.

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Feb 2024

Onboard the User-Friendly Analytics Ship: Navigating GA4 Interface

The GA4 interface differs from its Universal Analytics (UA) processor in a number of ways. Let's now discuss the GA4 dashboard. GA4 dashboards provide a precise view of digital data. Dashboards can be customized to highlight key metrics and make data-backed decisions.

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Feb 2024

Seamless Insights: Mastering Google Analytics 4 Setup and Optimization

GA4 is a robust and effective tool for gathering valuable information about website and users. It's also one of the most popular tools for digital marketers, giving them access to a lot of data on the site's users.

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Feb 2024

Unlocking the Power of Google Analytics 4: A Comprehensive Overview

Google Analytics 4 is a new platform with a redesigned data model, configuration processes, interface, and tag template.Understanding the differences between Universal Analytics and Google Analytics 4 is important for businesses considering a shift to the newer version.

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Jan 2024

Mastering Voice Search Optimization for Your Website

Being proficient in voice search optimization is now essential for companies looking to maintain their competitiveness in the digital market. Through the application of these strategies, companies can set up their brand for success in the voice-activated search era.

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Jan 2024

Unveiling SEO trends for Staying Ahead of the Curve

According to more than 40% of firms, SEO is the channel that produces the best results for e-commerce websites, with more professionals choosing SEO above PPC and paid social media combined.

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Dec 2023

Harnessing the Power of User-Generated Content in Marketing Strategies

User-generated content promotes the brand's message by serving as social proof, which can be utilized to grow social media followers, fortify client connections, instil trust in the target market, boost SEO value, and enhance revenue.

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Dec 2023

Boosting Customer Engagement with Social Media Analytics

In today's social media-dominated environment, one should choose goals and objectives for marketing efforts while establishing a social media strategy.

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Nov 2023

The B2B content marketing conundrum: Scaling content for maximum impact

B2B content is the fuel that powers brand awareness and builds trust in your organization. And it’s more important today than ever before as it holds great potential to generate high ROI.

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Oct 2023

Want to increase conversion rate? Tweak your content strategy!

A recent report from the Content Marketing Institute revealed that 64% of successful B2B marketers use a well-structured content strategy as their primary marketing strategy

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May 2021

Are You Investing Enough in Your Social Media?

The events of 2020 have brought to light how critical social media is for a company's success. With much of the world in lockdown, businesses increasingly turned to social media to retain and nurture their relationships with customers

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June 2020

Data-driven creativity – what it means for marketers and how to ace it

Modern day marketing is fixated on data. Numbers drive the messaging strategy, content, timing, distribution, and all else. So much so that marketers globally are now discussing a ‘creative deficit’.

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June 2020

Are you ignoring the middle of the marketing funnel?

Most marketers are trained to work the top of the funnel (ToFu) which involves attracting and generating prospective leads through ‘awareness’. But when it comes to the middle of the funnel (MoFu) that is the ‘consideration’ phase for prospects and the bottom of the funnel (BoFu) or the ‘purchase/conversion’ phase, most marketers fall short.

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June 2020

Upping your E-A-T to optimize your SEO strategy

According to HubSpot, 61% of marketers believe in improving SEO and growing their organic presence for boosting inbound marketing efforts. However, with more than 3.5 billion searches performed on Google per day, ensuring high ranking every time is a challenge.

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June 2020

Don’t ‘Catch’ Your Customers. ‘Coach’ Them Instead.

Content marketing has come a long way from when it was a novel concept for most, nearly a decade ago. Cut to today and you see B2C and B2B marketers fully embracing the power of content. But that’s not the only thing that’s changed in the past decade.

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