So, when was the last time someone purchased an item online? Yesterday? Today? The answer is ‘now. People all over the world are glued to the internet looking for information all the time. Businesses, small or big strive to make their mark here, because this is the go-to place for research- for anything and everything. It becomes crucial for businesses to showcase their products and services in the best possible manner to grab the attention of their target audiences. Here is where the SEO (Search Engine Optimization) comes into play. If you think you have already made your brand highly visible in the online market and do not need to please the search engine anymore, think again.
Here’s what you need to know. SEO has become an important branding tool online since it determines your visibility on the web to a large extent. The ranking of your site is just as important as any other branding strategy. Competition changes and so does the ranking of websites. To stay on top of the ranking list, businesses need to invest in SEO throughout their brand journey . If you are still wondering how SEO is an all-pervasive ranking tool, here are some reasons why!
SEO works 24*7*365 – SEO is an ongoing process and it never stops working. It delivers high levels of consistent traffic to your website, day in and day out. Once a good SEO strategy aimed at your target audience is arrived at and implemented, both on page and off page, the results are self-driven, without the need for much intervention.
SEO is low on investment but high on ROI – Compared to the social media tools, investing in SEO is relatively much less expensive. Integrating SEO with analytics can help track conversion rates and keyword rankings.
Search Engines are on a roll – Technology and easily available data have made people resort to researching online reviews before they make any purchase. With search engines grabbing eyeballs, optimization helps a great deal in reaching out to the audience virtually. Being on top of the search results is the name of the game. Optimizing your site helps it show up in the top few results and enhances visibility to the audiences that are looking for you. Thus it enables more traffic, and in turn, more conversions.
SEO ,there’s more to it – SEO is much more than it appears to be. It includes content profiling, keyword ranking, link profiling, analytics, webmaster tools and much more. Constant up gradation of these profiles is necessary to stay right on top and provide audiences the content they are looking for.
SEO , your free advertising partner – The look and feel of your website and content are critical to marketing your product. SEO helps you showcase what you want to and how you want it to be displayed. Submitting blog content, articles, creative banners, videos, infographics, presentations and PDFs ensure not just visibility on the internet but also enable the content to be marketed precisely.
SEO, your brand ambassador – SEO makes sure your brand is at the top for people to gain access with minimal effort. Being the first on the search list ensures that you are at the top of the minds of your target audiences.
SEO targets and converts – SEO is about identifying who the target audience is and the keywords they search with. Optimizing your site for these keywords ensures relevant traffic and in turn helps address what they are looking for, and ultimately, converting them into your customer.
SEO is measurable – SEO activities can be measured in terms of the ranking comparisons and keyword matches. This not only helps improve the process but also helps calculate the returns on your investment.
SEO can be taken care of, always – SEO is not a constraint on the business, as it can be outsourced to experts. Marketing and SEO companies have dedicated teams to help complete the work faster and ensure desired results.
SEO, the tool of the day – SEO takes into consideration the mind of a searcher, and hence, gives the audience what they want - with the right content at the right place. In an age where consumers are skeptical about promotional advertisements , search engine entrusted results are the way to get the attention and trust of the customer.
Understanding and implementing search engine optimization is imperative to any business’ online marketing and presence. If the above reasons have not convinced you enough to invest in SEO, we give you THE reason. Remember, your competitors are using it and you definitely don’t want to fall behind, quite literally. Move ahead, invest in SEO and don’t ever lose ground to someone else, simply due to lack of visibility.