Native advertising is one of the hottest and the most controversial digital trends, according to the Association of National Advertisers (ANA).
Is the digital revolution making us all individuals with Attention Deficit Disorder (ADD)? Thanks to the effect of the social and mobile revolution on the brain, human attention span has shrunk to eight seconds – lower than that of even Goldfish (9 seconds)!It’s not surprising then that ‘attention’ has become the new currency for marketers.
Online videos are expected to account for 75% of web traffic in 2017. This means that a majority of your target audience is interested in video content. What’s driving this trend? For one thing, human beings are visual creatures and videos stand out in the content clutter. For another, you can convey a powerful message about your product or service in less than a minute - without overwhelming your customers with a lot of text.
Early this decade in Minneapolis, an angry man walked into a Target store and demanded to talk to the manager. The man was furious that Target had sent a mailer with coupons for baby clothes and cribs to his daughter who was still in school. “Are you trying to encourage her to get pregnant?” he furiously asked the manager who had no clue about what he was talking about. The manager found that the mailer was indeed addressed to the man’s daughter and it contained marketing materials for maternity clothing and furniture. The manager apologized.
As a first step towards marketing automation adoption, it is important to understand which features in a marketing automation platform are important to your business. Is it multi-channel marketing, lead management and scoring, content marketing and management, social media management or analytics capabilities? Once you have answered this question, it becomes easier to pick the platform that best fits your needs. Check out this detailed review of some of the marketing platforms available for small and medium businesses.