Ranking well on search engine results pages is crucial for your online visibility score and ultimately for your ROI. To rank high in search engines, test out and combine organic and paid traffic for optimal results. Whether you hire an agency or do it in-house, your search engine marketing strategies require a serious, continuous commitment, so they reflect your business goals. Here are a few pointers to get the most out of paid advertising.
A digital marketing strategy is an important part of the overall marketing strategy of a business. This is true whether or not a company is doing business online. It is also true for a small, medium or large size company but especially true for a small company. Small business marketing for a local company can include many offline local advertising methods but needs to include a healthy portion of digital marketing strategies to be successful and maximize sales in today's economy.
It’s clear that marketers have their work cut out for them when it comes to getting the most value and ROI on their content marketing efforts, both in the B2B and B2C arenas. For one thing, the content marketing landscape is getting increasingly challenging. For another, customer attention spans are dwindling.
Research indicates that the average person's attention span is limited to just eight seconds, a full four seconds shorter than it was in the year 2000, and a whole second under that of goldfish! The average internet user often multi-tasks between a computer and smartphone, and is bombarded with so much information that his or her brain gets subtly rewired over time to require more stimulation more often.
Early this decade in Minneapolis, an angry man walked into a Target store and demanded to talk to the manager. The man was furious that Target had sent a mailer with coupons for baby clothes and cribs to his daughter who was still in school. “Are you trying to encourage her to get pregnant?” he furiously asked the manager who had no clue about what he was talking about. The manager found that the mailer was indeed addressed to the man’s daughter and it contained marketing materials for maternity clothing and furniture. The manager apologized.