6 Efficient Ways to Increase your Blog Subscriptions

It’s common for business bloggers to get so caught up on churning out great quality content, that they often miss out on other primary factors that contribute to a successful blog-site – the readers!

Here are 6 simple yet efficient ways to boost your subscription numbers

1. Simplicity is Key

Let your readers enjoy a free-flowing blog post without too many interruptions. Assuming they are new visitors, provide a clear path navigation as well as call-to-actions that allows them to sign-up or subscribe for more, at relevant and clearly visible areas across your post. Keep your subscription form short and simple by removing all unnecessary fields.

Remember, you don’t want to suffocate your readers with subscription requests, instead make the content more engaging to make them what to read more engage and eventually sign up.

2.Offer ‘Exclusive Content’ to gain Immediate Response

This has proved to be one of the most effective ways to increase reader subscriptione. Offering exclusive content especially with free downloads,can really get your readers attention and this will push them to subscribe. In other words, it’s a subtle bribe, but it’s worth it. Many Bloggers have admitted that incorporating this technique has set their subscription growth on fire reaching almost double its progress.

3. Re-word Option Buttons

Remember that the predominant idea of having a successful blog is to create loyal readers. To get this running smoothly, it’s important to allure such readers into subscribing to your blog. What has worked most is when bloggers have chosen different words for their subscription button. Instead of using the ‘Subscribe for E-mail Updates’ button, ‘Download Now’ or’ ‘Stay Updated’ options have got a higher response.

With just a quick change in text, you can see a huge increase in the subscription rate.

4. Use Popups - Lightbox based/ Feature box

A simple subscription column to the side alone is weak. Adding an ‘enter your email id’ popup option has proved to increase the subscription rate of blogs to over three percent. If you’re worried about bounce rates, don’t! Because what you can do is – trigger the popup when readers are planning to exit the blog, instead when they’re on it.

The feature box is another great way to get your readers attention. If you’re looking for a less intrusive, more customizable option then this is your perfect match. This gentle tweak has shown an overall jump of 500% in email subscribers.

5. Optimize your Loading Page

This goes without saying. None of us like to wait for pages to load, owing to advanced usage of technology and the internet. Slow loading time can lead you to losing visitors before they even get to read your content, let alone sign up for more .

40% of people abandon a website that takes more than 3 seconds to load. A one-second delay in page response can result in a 7% reduction in conversions. Optimize your images using Flicker, Tumbler, etc; the Java scripting code as well as incorporate the usage of CDN to help enhance your search results, speed and performance and most importantly to improve conversions.

6. Lower your bounce rate

Keep your bounce rates under 5% by using the following tips:

- Provide relevant content

- Target the right audience to visit your blog

- Link a glossary page to explain technical/industry terms

- Get rid of pop-up ads.

- Reduce external links to the max

- Speed up loading time by optimizing images for size or

- Develop a clear and simple navigation page. This really helps new visitors

To optimize blogs and increase your blog engagement reach out to CMO Axis

About the Author

Founded in 2008, CMO Axis is a global pioneer in Sales and Marketing Process Outsourcing with a vision to deliver transformational business and operational advantages to global organizations and marketing teams through a combination of strategic advisory, shared services delivery and business-results focused outsourcing.

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