How digital marketing could shape SME fortunes

A recent survey pointed out that about 55% of businesses plans will witness a surge in the digital marketing spends this year, and it is important to visualize its role in the development of the small and medium enterprises (SMEs): a key economic driver of any nation.

The roadblocks faced by SME occur at two critical junctures in their business cycle. The first one arrives during start-up, when the SME is building a bond with its clients and partners, and the foundation for expansion gets laid. The next one occurs when a SME looks to expand. However, these hindrances can be turned into genuine success by employing the right digital marketing strategy tailored for B2B and B2C companies.

Elements SMEs need for effective start-up and growth

Research/Statistics: Growing your business from small to medium requires you to come up with targeted campaigns, which means having the right information at the right time. In the digital arena, the marketing cycle metrics can change quickly, and one must keep track of the customers’ choices regularly. If an SME is able to do this, then it can easily monitor the success of its campaigns.

Efficient Communications: Projecting your entity’s image via crisply-executed and neatly-written communication campaigns help you to gain an edge over your rivals. This exercise will bring a greater awareness of your offerings. Communications are a vital part of a SME’s image that gets disclosed through its regular interactions with those outside the business.

Networking: Any business (small or big) depends on networking with customers and partners from the industry. The ability to engage and interact with those outside your business space enables any SME to accrue fresh perspectives and insights.

How does a good digital marketing module help SMEs achieve their business objectives?

Tailored communication tool: Digital marketing tools help SMEs reach a wider audience. These tools ensure that your communication appeals to the target audience while possessing the information needed for them to migrate to your product or service.

Accruing prospects: A supreme digital marketing intervention will help SMEs to accrue details of both partners and prospects via an integrated marketing material which draws real time responses and opt-in subscriptions to the material which gets sent out. As you collect more contacts, your digital marketing tool keeps your mailing list up to date. Building a robust mailing list is crucial in digital networking as it ensures that you never stay out of touch with your support base.

Data for Growth: After you institute a working relationship with your partners and customers, the next task is to manage these partnerships on a day-to-day basis. Engaging digital marketing tools would enable SMEs to assimilate metrics, statistics and company-wide information in one place and use them to judge their marketing campaigns’ effectiveness. The right digital partner manages the commercial relationships of SMEs, and leaves them to foster fresh ones.

About the Author

Founded in 2008, CMO Axis is a global pioneer in Sales and Marketing Process Outsourcing with a vision to deliver transformational business and operational advantages to global organizations and marketing teams through a combination of strategic advisory, shared services delivery and business-results focused outsourcing.

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