How to write dazzling white papers

White papers are generally used by organizations for one of three reasons – generate leads, establish thought leadership or close sales. Typically running anywhere between 4 to 20 pages, they provide an industry overview, identify pain points, present a solution and highlight the benefits of a solution or product.
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Time To Benchmark Your Social Strategy

Gone are the days when companies employed a trial-and-error approach towards social media. A recent study confirms that social media plays a key role in helping brands reach out to customers, and save on time and resources. The study found a link between business metrics and social media. The time has come for companies to possess a model which can successfully integrate their businesses with social media.
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