Content marketing works. The proof is in the results. According to a Curata study, nearly 75% of companies say that content marketing is increasing their lead quality and quantity. More than 77% of companies are looking to increase their investment in content marketing to deepen engagement and grow revenues. So, how much should you invest in content marketing in 2017? In our opinion, how much you invest is not as important as the results you are able to achieve.
But, getting your money’s worth from content marketing initiatives in no cake walk. According to the Content Marketing Institute, the top four content marketing challenges facing businesses are: Producing Engaging Content (60%); Measuring Content Effectiveness (57%); Producing Content Consistently (57%); and Measuring the ROI of Content Marketing Program (52%).
The good news is there are several tools on the market that can help you better engage with your audiences, and measure the reach and effectiveness of your content. There are also some simple things you can do to stretch your content marketing dollars, such as reusing and re-purposing old content. Surprisingly, only 29% of marketers currently do this.
In this issue, we look at content atomization and other content strategies that can help you maximize your content marketing ROI and get more mileage out of your existing content.